Conveying Value to Renters and Negotiating Commission
A webinar recorded June 5, 2024.
Webinar Overview:
This webinar focuses on the best practices for addressing the renter representation agreement and negotiating your commission. At the end of the webinar, you will be able to do the following:
- Discuss a tenant agency agreement/contract with a client and confidently discuss its role in a real estate transaction.
- Create value propositions to articulate the benefits of your services to overcome common client concerns/objections.
- Explain how a commission is earned/owed to ensure the client's expectations around commission are clear.
- Negotiate a commission and confirm listing details with a property contact/manager to accurately explain commission requirements per property for a client.
Webinar Resources:
- How to: Lead Qualification
- How to: Pivot to Educating a Lead on the Rental Process
- 54 Ways You Bring Value to a Renter Client
- Five Steps to Secure a Commission from a Property Contact
- Lead Conversation Journal Tracker
- Participant Slide Deck
Webinar Presenter:
Ben Case (Moderator)
Education and Training Manager
Ben oversees Rental Beast’s education and training content and is a member of the Customer Success Group. Ben earned his Virginia Real Estate License and closed over $4 million in commercial and residential deals from 2012 to 2014. Over the last decade, he held roles in marketing, sales, and instructional design. Ben has an Instructional Design Certification from the Association of Talent Development (ATD) and is a certified ATD Master Instructional Designer. He is currently earning his M.Ed in Learning Design and Technology at Texas A&M.
As of August 6th, 2024, all compensation and commission fields have been removed from the Rental Beast platform. Any compensation information shown in this video was recorded prior to these changes.