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Objections – We all know some leads will have them, so why do we consistently struggle to overcome them?
The good news is that most of their objections are ones you can anticipate and prepare for, which makes them less intimidating and easier for you to address successfully.
Real estate professionals who learn to master objections convert leads to clients at a higher success rate, which leads to more closed deals!
These guides review some of the most common objections you’ll encounter when trying to keep a lead or client moving toward a closed deal: