The Guide to Lead Generation
Leads are the lifeblood of any real estate professional’s success in real estate; without leads, there is no business.
To be successful in real estate, you must have a consistent pipeline of leads. Otherwise, you will experience peaks and valleys. This is a common problem for real estate professionals who prioritize other activities and sacrifice their prospecting and lead generation efforts.
If you’re like most real estate professionals, you’re asking: What prospecting activities should I be doing to generate property owner leads?
The answer is simple: Do productive, results-oriented prospecting activities.
I WANT TO WORK WITH RENTERS: Lead generation activities for renters are easier to do. They are great for those who are newer or have less experience in real estate.
I WANT TO WORK WITH PROPERTY OWNERS: Lead generation activities for property owners tend to be tougher than those for renters. The reward can be bigger, but you must have consistency and mental toughness!
I WANT TO WORK WITH BOTH: Lead generation for renters and property owners provides a balanced approach for those unsure where to begin. It tends to maximize the time/energy of activities.